Sweetness is the problem, not sugar

This article “The quest to find healthy and cheap sweeteners” is a perfect example of the semi-logical school of thought that to me seems entirely backwards and actually makes me quite angry.

Food has been increasingly engineered to be more and more sweet, because apparently people like it and it sells, or more accurately because it allows cheaper processed food to be more palatable. However, tastes are malleable and change according to what you eat, so more sweetness in food leads to more desire for sweetness. It’s a vicious cycle that’s increasingly hard to escape. The problem now is such that even “normal” foods are victim to the need to be sweeter to accommodate for sweeter tastes.

An example, a brioche roll was something I might have got in my lunch as a dessert when I was at school (admittedly not the best dessert) but now pretty much the exact same thing is apparently the standard burger bun. Burgers are served in literal cakes these days.

Since seemingly all food is now stuffed with sugar (and sweeteners), this inevitably leads to endemic obesity due to all the crap food we are eating. So the “solution” we’ve apparently decided to go for is to find better sweeteners to allow the food to be more garbage, more sweet and more dubiously processed, but lower in calories. NO, the solution would be to stop making things so sweet! But it’s not going to happen.

Resist sweetness. Sugar in moderation, sweeteners never.